Many companies tend to be too internally focused and often lose sight of what’s important and relevant for their customers. I want to show you a quick way on how we made transparent the wishes and pains of our users. Learn how to find valuable solutions to both the customer and the company. Continue Reading →
In one of my blog post about Impact Mapping I was writing about a tool to evaluate your assumptions regarding your product. The result of this technique is a product backlog with big stories prioritized by business value. In this post I would like to show you 6 simple ways how to split your big user stories vertically. Continue Reading →
I had the great chance to participate in a Customer Journey Mapping Workshop that was moderated by RaySono. I enjoyed it and I really got convinced by this method due to its deep orientation to the customer. I want to share some details about the method and write about the advantages and how it works.